Brand identity & visual designer
I help companies build brands people remember: identity systems, campaigns and motion. Over ten years of work for Google, Coca-Cola, FMN, NEXIM Bank, the Lagos Metro Rail and startups across Africa.
Selected work
Hi, I’m Gideon.
I’m a brand strategist and designer based in Lagos. For more than a decade I’ve designed identity systems, campaigns and digital experiences for global companies, government institutions and fast-growing startups.
I led the branding of the Lagos Metro Rail (Red and Blue Lines), worked on media and campaign branding for two Nigerian presidential elections, and I’m the lead designer for the Lagos team of Code Red with Dunsin Oyekan. Gidibabs Studio is my independent practice.
Away from client work I’m usually behind a camera, documenting everyday stories as eyangidi.
- Brand strategy
- Identity design
- Brand guidelines
- Social media & campaigns
- Motion & logo animation
- Reports & print
What clients say
“Gideon is by far the best graphics designer we’ve worked with in Nigeria. He’s smart, creative, hardworking and very receptive to feedback. He’s worked with us on everything from websites to brochures, board reports, outdoor signage and industrial prototypes.”
“I have worked with Gideon on my personal and professional projects, and one thing stands true: he consistently delivers. He is innovative, always gives his all, never says no to revisions and sticks to the expected delivery time.”
“Gideon helped with our creatives and was useful in articulating the visual brand, especially online. He is committed, diligent, and quickly understands the brief.”
Let’s work together
Feel free to reach out any time. I prefer to talk over email, especially since we may be a few time zones apart.
gideon@gidibabs.com